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SAARF

All Media and Products Survey 2015

South Africa, 2015
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Reference ID
zaf-saarf-amps-2015-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Apr 26, 2019
Last modified
Sep 24, 2020
Page views
1738638
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  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Survey instrument
  • Data collection
  • access_policy
  • Contacts
  • Metadata production

    • Identification

    Survey ID number
    zaf-saarf-amps-2015-v1.1
    Title
    All Media and Products Survey 2015
    Country
    Name Country code
    South Africa zaf
    Study type
    Household Survey [hh]
    Series Information
    South African Audience Research Foundation. All Media and Products Survey 2015 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2017. Cape Town: DataFirst [distributor], 2019. DOI: https://doi.org/10.25828/rgqe-x897
    Abstract
    The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
    Kind of Data
    Sample survey data
    Unit of Analysis
    Households and individuals

    Version

    Version Description
    v1.1: Edited, anonymised data for licensed distribution
    Version Date
    2017
    Version Notes
    Version 1 of the All Media and Products Survey 2015 was acquired from The South African Audience Research Foundation in 2019.
    Version 1.1 is the data converted by DataFirst into a research-ready format.

    Scope

    Notes

    The survey collects demographic data on household members (race, sex, age, income, education, home language) and on household members' use of media, including newspapers, magazines, television, and radio, and cinema attendance. The survey also collects data on ownership and usage of products and services.

    Topics
    Topic
    Market research
    Media
    Household goods
    Household services
    Keywords
    media goods ownership

    Coverage

    Geographic Coverage
    The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
    Geographic Unit
    The lowest level of geographic aggregation covered by the data is metropolitan area.
    Universe
    The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa.

    Producers and sponsors

    Primary investigators
    Name
    South African Audience Research Foundation (SAARF)

    Sampling

    Sampling Procedure
    The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
    Weighting
    The AMPS dataset has the following weight variables:

    1) Adult Population Weights – “pwgt”.
    2) Household Weights (not to be used with personal demographics) – “hhwgt”.
    3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
    4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.

    Survey instrument

    Questionnaires
    The questionnaires are provided with the dataset, as part of the layout files.

    Data collection

    Dates of Data Collection
    Start End
    2015-01 2015-12
    Data Collection Notes
    The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

    access_policy

    Access authority
    Name Affiliation URL Email
    DataFirst University of Cape Town support@data1st.org
    Access conditions
    Public use files, available to all
    Citation requirements
    South African Audience Research Foundation. All Media and Products Survey 2015 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2017. Cape Town: DataFirst [distributor], 2019. DOI: https://doi.org/10.25828/rgqe-x897

    Contacts

    Contacts
    Name Affiliation Email URL
    DataFirst Helpdesk University of Cape Town support@data1st.org

    Metadata production

    Producers
    Name Affiliation Role
    DataFirst University of Cape Town Metadata producer
    Date of Metadata Production
    2020-04-21

    Metadata version

    DDI Document version
    Version 3
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