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    Home / Data Portal / SAARF / ZAF-SAARF-AMPS-2014-V1.1
SAARF

All Media and Products Survey 2014

South Africa, 2014
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Reference ID
zaf-saarf-amps-2014-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Oct 06, 2017
Last modified
Sep 24, 2020
Page views
295295
Downloads
1948
  • Study Description
  • Data Description
  • Downloads
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  • Related Publications
  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data Collection
  • Questionnaires
  • Access policy
  • Disclaimer and copyrights
  • Metadata production

Identification

Survey ID Number
zaf-saarf-amps-2014-v1.1
Title
All Media and Products Survey 2014
Country
Name Country code
South Africa zaf
Study type
Household Survey [hh]
Abstract
The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
Kind of Data
Sample survey data
Unit of Analysis
Households and individuals

Version

Version Description
v1.1: Edited, anonymised data for licensed distribution
Version Date
2015
Version Notes
Version 1 of the All Media and Products Survey 2014 was acquired from The South African Audience Research Foundation in May 2015.
Version 1.1 is the data converted to statistical analysis software for research usage.

Scope

Notes
The survey collects demographic data on household members (race, sex, age, income, education, home language) and on household members' use of media, including newspapers ,magazines, television, and radio, and cinema attendance. The survey also collects data on ownership and usage of products and services.
Topics
Topic
Market research
Media
Household goods
Household services
Keywords
Keyword
media
goods ownership

Coverage

Geographic Coverage
The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
Geographic Unit
The lowest level of geographic aggregation covered by the data is metropolitan area.
Universe
The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa.

Producers and sponsors

Primary investigators
Name
South African Audience Research Foundation (SAARF)

Sampling

Sampling Procedure
The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
Weighting
The AMPS dataset has the following weight variables:

1) Adult Population Weights – “pwgt”.
2) Household Weights (not to be used with personal demographics) – “hhwgt”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.

Data Collection

Dates of Data Collection
Start End
2014-01 2014-12
Data Collection Mode
Face-to-face [f2f]
Data Collection Notes
The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

Questionnaires

Questionnaires
The questionnaires are provided with the dataset, as part of the layout files.

Access policy

Contacts
Name Affiliation Email URL
DataFirst Helpdesk University of Cape Town support@data1st.org Link
Access conditions
Public use files, available to all
Citation requirements
South African Audience Research Foundation. All Media and Products Survey 2014 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2015. Cape Town: DataFirst [distributor], 2017. DOI: https://doi.org/10.25828/avek-e080
Access authority
Name Affiliation Email URL
DataFirst University of Cape Town support@data1st.org Link

Disclaimer and copyrights

Copyright
South African Advertising Research Foundation

Metadata production

Producers
Name Affiliation Role
DataFirst University of Cape Town Metadata producer
Date of Metadata Production
2020-04-21
DDI Document version
Version 3
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