All Media and Products Survey 2014
South Africa, 2014
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Reference ID
zaf-saarf-amps-2014-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
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Created on
Oct 06, 2017
Last modified
Sep 24, 2020
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340606
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Identification
Survey ID Number
zaf-saarf-amps-2014-v1.1
Title
All Media and Products Survey 2014
Country
| Name | Country code |
|---|---|
| South Africa | zaf |
Study type
Household Survey [hh]
Abstract
The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
Kind of Data
Sample survey data
Unit of Analysis
Households and individuals
Version
Version Description
v1.1: Edited, anonymised data for licensed distribution
Version Date
2015
Version Notes
Version 1 of the All Media and Products Survey 2014 was acquired from The South African Audience Research Foundation in May 2015.
Version 1.1 is the data converted to statistical analysis software for research usage.
Version 1.1 is the data converted to statistical analysis software for research usage.
Scope
Notes
The survey collects demographic data on household members (race, sex, age, income, education, home language) and on household members' use of media, including newspapers ,magazines, television, and radio, and cinema attendance. The survey also collects data on ownership and usage of products and services.
Topics
| Topic |
|---|
| Market research |
| Media |
| Household goods |
| Household services |
Keywords
| Keyword |
|---|
| media |
| goods ownership |
Coverage
Geographic Coverage
The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
Geographic Unit
The lowest level of geographic aggregation covered by the data is metropolitan area.
Universe
The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa.
Producers and sponsors
Primary investigators
| Name |
|---|
| South African Audience Research Foundation (SAARF) |
Sampling
Sampling Procedure
The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
Weighting
The AMPS dataset has the following weight variables:
1) Adult Population Weights – “pwgt”.
2) Household Weights (not to be used with personal demographics) – “hhwgt”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.
1) Adult Population Weights – “pwgt”.
2) Household Weights (not to be used with personal demographics) – “hhwgt”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.
Data Collection
Dates of Data Collection
| Start | End |
|---|---|
| 2014-01 | 2014-12 |
Data Collection Mode
Face-to-face [f2f]
Data Collection Notes
The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.
Questionnaires
Questionnaires
The questionnaires are provided with the dataset, as part of the layout files.
Access policy
Contacts
| Name | Affiliation | URL | |
|---|---|---|---|
| DataFirst Helpdesk | University of Cape Town | support@data1st.org | Link |
Access conditions
Public use files, available to all
Citation requirements
South African Audience Research Foundation. All Media and Products Survey 2014 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2015. Cape Town: DataFirst [distributor], 2017. DOI: https://doi.org/10.25828/avek-e080
Access authority
| Name | Affiliation | URL | |
|---|---|---|---|
| DataFirst | University of Cape Town | support@data1st.org | Link |
Disclaimer and copyrights
Copyright
South African Advertising Research Foundation
Metadata production
Producers
| Name | Affiliation | Role |
|---|---|---|
| DataFirst | University of Cape Town | Metadata producer |
Date of Metadata Production
2020-04-21
DDI Document version
Version 3