All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

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Created on

Feb 16, 2015

Last modified

Jan 24, 2021

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q8.17c_Brand of rum respondent consume most often (ca244co14)

Data file: amps-2011-products-v1.1

Overview

Valid: 1209

Invalid: 23951

Type: Discrete

Decimal: 0

Width: 26

Range: 1 - 7

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Bacardi	106	8.8%
2	Captain Morgan Dark Rum	262	21.7%
3	Captain Morgan Spiced Gold	408	33.7%
4	Havana Club	18	1.5%
5	Jack Tar	60	5%
6	Red Heart	310	25.6%
7	Squadron	45	3.7%
Sysmiss		23951

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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