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SAARF

All Media and Products Survey 2011

South Africa, 2011
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Reference ID
zaf-saarf-amps-2011-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
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South African Audience Research Foundation
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Created on
Feb 16, 2015
Last modified
Jan 25, 2021
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704800
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Data file: amps-2011-attitudes-v1.1

Cases: 25160
Variables: 112

Variables

qn
Questionnaire number
ca503col10
Advertising tells you about the benefits of products and services
ca503col11
The law should be tougher on those who break it
ca503col12
I am loyal to well-known brands and shops that I know and trust
ca503col13
Tradition holds people together
ca503col14
In our community people look out for you because you look out for them
ca503col15
The death penalty should be reinstated in South Africa for serious crimes like m
ca503col16
It is important to follow cultural traditions
ca503col17
Everyone should be able to read and write
ca503col18
The man's place is at work, the woman's place is in the home
ca503col19
Men and women should have equal opportunities
ca503col20
Job security is more important than job satisfaction
ca503col21
Not enough is being done to take care of the environment
ca503col22
In the past, life was better than it is today
ca503col23
It is important for a woman to have a career outside the home
ca503col24
Jobs should be reserved for those that were previously disadvantaged
ca503col25
One should keep a careful track of how much money is spent each month
ca503col26
One should follow what is happening with regard to sport
ca503col27
People from other countries should be welcomed in South Africa as they bring kno
ca503col28
People should be careful about what they drink
ca503col29
Wearing designer labels improves a person's image
ca503col30
A person should know what is happening in South Africa
ca503col31
Things are changing too quickly
ca503col32
A person should have lots of friends
ca503col33
South Africa has achieved a lot in the world
ca503col34
Efforts to reduce poverty in South Africa have not been successful
ca503col35
The value of social grants should be increased
ca503col36
It is important to keep in regular touch with friends wherever they are
ca503col37
Differences in religions are driving people apart
ca503col38
Shopping is a pleasure
ca503col39
The things a person owns says a lot about how well they are doing in life
ca503col40
Modern technology has improved standards of living
ca503col41
A couple should live together before they get married
ca503col42
Young people should respect older people, community leaders and teachers
ca503col43
Women should occupy senior positions in government and at work
ca503col44
People should eat more fruit and vegetables
ca503col45
Children should be taught in their home language
ca503col46
I am more likely to buy brands that I have seen or heard advertised
ca503col47
Being part of a community is important to me
ca503col48
Music is an essential part of my culture
ca503col49
I can now afford to go out and enjoy myself
ca503col50
I would rather be outdoors than indoors
ca503col51
Entertainment is important to me
ca503col52
I am prepared to take out a loan to get something I want
ca503col53
I am interested in alternative methods of medicine and healing
ca503col54
I like to know what is happening in other African countries
ca503col55
I like being original and different
ca503col56
I prefer to read in my home language
ca503col57
I feel anxious when I am on my own
ca503col58
If a company sponsors a sport I am interested in, I will be more likely to buy i
ca503col59
I am proud to be South African
ca503col60
I like to be respected by my friends
ca503col61
I like to attend religious services
ca503col62
Shopping makes me feel that my life is worthwhile
ca503col63
I like to listen and talk to people in my home language
ca503col64
It would mean a great deal to me if I could increase my social standing
ca503col65
I like to dress well
ca503col66
I gain confidence from my material possessions
ca503col67
I like to keep up with technology
ca503col68
I tend to live each day as it comes and not worry about the future
ca503col69
I trust others, because others trust me
ca503col70
Regular family meals are important to me
ca503col71
I like to go to sporting events
ca503col72
I am resentful that people come to South Africa and take away jobs and houses th
ca504col10
People who try new brands they see or hear advertised
ca504col11
People who feel that crime is having a negative effect on how people see South A
ca504col12
People of the same language group who stick together
ca504col13
People who believe that everyone is entitled to free basic education
ca504col14
People who believe that women should bear the main responsibility for bringing u
ca504col15
People who use particular brands and products to be accepted and admired
ca504col16
People who think work should be interesting and not just a way to earn money
ca504col17
People who go to lots of parties
ca504col18
People who make an effort to buy products that don't pollute the environment
ca504col19
People who spend a lot of time with their family
ca504col20
People who take risks to get a high return on their money
ca504col21
People who avoid foods that are not good for them
ca504col22
People who know what is going on internationally
ca504col23
People who think work should just be a way to earn money
ca504col24
Those who are in favour of stopping people from other African countries coming t
ca504col25
People who like trying new things
ca504col26
People who often feel quite lonely
ca504col27
People who go out of their way to buy products that are made in South Africa
ca504col28
People who have successful personal relationships
ca504col29
People whose religious beliefs guide their lives
ca504col30
People who enjoy shopping
ca504col31
People who keep up with the latest trends, fashions and styles
ca504col32
People who admire those who have expensive homes, cars and clothes
ca504col33
People who are at ease with computers, cell phones and new technology
ca504col34
People who look forward to the future
ca504col35
People who believe the old ways are best
ca504col36
People who can identify with other people's feelings
ca504col37
People who make an effort to save electricity and water
ca504col38
People who do not litter
ca504col39
People who enjoy participating in sport
ca504col40
Advertising is a useful source of information about where products can be bought
ca504col41
It is worth paying a higher price for a well-known brand
ca504col42
I like to know what is happening in my community
ca504col43
Crime has made me very anxious about personal safety
ca504col44
Cultural customs and traditions define who I am
ca504col45
You can't get a decent job anymore without spending money and effort to improve
ca504col46
Not enough attention is given to women's issues in South Africa
ca504col47
Both men and women have to go out to work to provide for their families
ca504col48
These days there is no point in saving for something, it is better to buy on cre
ca504col49
It is beneficial to take regular exercise
ca504col50
I know a lot of people in my community
ca504col51
To be successful you need to be well educated
ca504col52
I would rather live in South Africa than anywhere else
ca504col53
Not enough is being done to provide opportunities for the poor
ca504col54
My life would be better if I owned certain things I don't have
ca504col55
It is difficult to use modern appliances and technology
ca504col56
It is foreigners who are mainly responsible for the high level of crime in South
pwgt
Adult population weight
Total: 112
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