All Media and Products Survey 2011
South Africa, 2011
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Reference ID
zaf-saarf-amps-2011-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
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Metadata
Created on
Feb 16, 2015
Last modified
Jan 24, 2021
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1014319
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- Data files
- amps-2011-attitudes-v1.1
- amps-2011-cellphone-internet-v1.1
- amps-2011-clothing-shoes-v1.1
- amps-2011-cosmetics-v1.1
- amps-2011-demographics-v1.1
- amps-2011-durables-v1.1
- amps-2011-electronic-media-v1.1
- amps-2011-financial-services-v1.1
- amps-2011-food-groceries-v1.1
- amps-2011-furniture-appliances-v1.2
- amps-2011-household-v1.1
- amps-2011-lifestage-v1.1
- amps-2011-lsm-saarf-segmentations-v1.1
- amps-2011-motor-vehicle-v1.1
- amps-2011-newspaper-magazine-readership-v1.1
- amps-2011-out-of-home-advertising-v1.1
- amps-2011-personal-v1.2
- amps-2011-personal-v1.3
- amps-2011-products-grouped-v1.1
- amps-2011-products-v1.1
- amps-2011-sports-entertainment-leisure-v1.1
- amps-2011-travel-v1.1
q3.4c_Brand of chewing gum respondent eat most often (ca210co14)
Data file: amps-2011-products-v1.1
Overview
Valid:
12401
Invalid:
12759
Type:
Discrete
Decimal:
0
Width:
21
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Airwaves (Wrigley’s) | 1679 |
13.5%
|
| 2 | Beechies | 916 |
7.4%
|
| 3 | Chappies | 4319 |
34.8%
|
| 4 | Clorets | 1392 |
11.2%
|
| 5 | Gum Dentyne | 1446 |
11.7%
|
| 6 | Mentos | 265 |
2.1%
|
| 7 | Orbit | 1051 |
8.5%
|
| 8 | Stimorol | 1287 |
10.4%
|
| 9 | Wrigley’s | 46 |
0.4%
|
| Sysmiss | 12759 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.