FinMark Trust is an independent non-profit trust that promotes financial inclusion and regional financial integration. FinMark’s objective of making financial markets work for people living in poverty includes the collection and analysis of financial services demand-side data. For these the FinMark Trust closely with key stakeholders in Africa, including the Southern African Development Community (SADC), the SADC Banking Association (SADC BA) and the Committee of Central Bank Governors in SADC (CCBG). At the country level, engagement with key partners includes Central Banks, Ministries of Finance, Ministries of SMME, Treasury Departments and National Statistics Agencies. FinMark Trust surveys provide in-depth insights on both served and unserved consumers, focusing on the SADC region. The FinScope Consumer is a comprehensive probability survey of individuals and households to collect data on financial services and products. The survey is uniquely aimed at increasing understanding of both the formal and informal financial product/service market. The FinAccess Household Surveys measure access to, and use and quality of financial services and how those services affect livelihoods. FinMark Trust survey data is widely used by governments for policy development and regulation, as well as by academia, development partners, donors, and financial service providers. The data enables them to build more relevant and consumer-centric financial products and services that improve financial health and support economic development.