Micro, Small and Medium Enterprises Survey 2016

Kenya, 2016

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Reference ID

ken-knbs-msmes-2016-v1

Producer(s)

Kenya National Bureau of Statistics

Collections

Research unit on the Economics of Excisable Products

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Created on

Nov 17, 2017

Last modified

Aug 15, 2022

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EJ22 What is the primary method of advertisement of products and services (ej22_1)

Data file: 2016 MSME Survey - Final establishments dataset with trainings data

Overview

Valid: 0

Invalid: 0

Type: Discrete

Decimal: 0

Width: 49

Range: -96 - 10

Format: Numeric

Questions and instructions

Categories

Value	Category
-96	Other (Specify)
0	None
1	Electronic Media
2	Print Media
3	Trade exhibition
4	posters/fliers/brochures
5	Public marketing/promotion bodies
6	Private market/promotion bodies
7	Quality of products/Clientele Satisfaction
8	Social Media
9	Community Media
10	Outdoor marketing billboards, roadshows, vehicles

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Others

Notes

"EJ22 What is the primary method of advertisement of products and services"

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