All Media and Products Survey 2009

South Africa, 2009

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Reference ID

zaf-saarf-amps-2009-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

DDI/XML JSON

Created on

Oct 24, 2017

Last modified

Jan 18, 2021

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345244

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People who try new brands they see or hear advertised (ca504co10)

Data file: amps-2009-cellphone-and-internet-v1.1

Overview

Valid: 24588

Invalid: 582

Type: Discrete

Decimal: 0

Width: 21

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	26	0.1%
1	Not at all similar	3009	12%
2	Not too similar	5389	21.4%
3	Quite similar	9532	37.9%
4	Very similar	6621	26.3%
5	Neither/Undecided	11	0%
Sysmiss		582

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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