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SAARF

All Media and Products Survey 2013

South Africa, 2013
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Reference ID
zaf-saarf-amps-2013-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
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Created on
Jul 16, 2015
Last modified
Sep 24, 2020
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581808
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Data file: amps-2013-attitudes-v1.1

Cases: 0
Variables: 111

Variables

qn
Questionnaire number
ca503co10
Advertising tells you about the benefits of products and services
ca503co11
The law should be tougher on those who break it
ca503co12
I am loyal to well-known brands and shops that I know and trust
ca503co13
Tradition holds people together
ca503co14
In our community people look out for you because you look out for them
ca503co15
The death penalty should be reinstated in South Africa for serious crimes like m
ca503co16
It is important to follow cultural traditions
ca503co17
Everyone should be able to read and write
ca503co18
The man’s place is at work, the woman’s place is in the home
ca503co19
Men and women should have equal opportunities
ca503co20
Job security is more important than job satisfaction
ca503co21
Not enough is being done to take care of the environment
ca503co22
In the past, life was better than it is today
ca503co23
It is important for a woman to have a career outside the home
ca503co24
Jobs should be reserved for those that were previously disadvantaged
ca503co25
One should keep a careful track of how much money is spent each month
ca503co26
One should follow what is happening with regard to sport
ca503co27
People from other countries should be welcomed in South Africa as they bring kno
ca503co28
People should be careful about what they drink
ca503co29
Wearing designer labels improves a person's image
ca503co30
A person should know what is happening in South Africa
ca503co31
Things are changing too quickly
ca503co32
A person should have lots of friends
ca503co33
South Africa has achieved a lot in the world
ca503co34
Efforts to reduce poverty in South Africa have not been successful
ca503co35
The value of social grants should be increased
ca503co36
It is important to keep in regular touch with friends wherever they are
ca503co37
Differences in religions are driving people apart
ca503co38
Shopping is a pleasure
ca503co39
The things a person owns says a lot about how well they are doing in life
ca503co40
Modern technology has improved standards of living
ca503co41
A couple should live together before they get married
ca503co42
Young people should respect older people, community leaders and teachers
ca503co43
Women should occupy senior positions in government and at work
ca503co44
People should eat more fruit and vegetables
ca503co45
Children should be taught in their home language
ca503co46
I am more likely to buy brands that I have seen or heard advertised
ca503co47
Being part of a community is important to me
ca503co48
Music is an essential part of my culture
ca503co49
I can now afford to go out and enjoy myself
ca503co50
I would rather be outdoors than indoors
ca503co51
Entertainment is important to me
ca503co52
I am prepared to take out a loan to get something I want
ca503co53
I am interested in alternative methods of medicine and healing
ca503co54
I like to know what is happening in other African countries
ca503co55
I like being original and different
ca503co56
I prefer to read in my home language
ca503co57
I feel anxious when I am on my own
ca503co58
If a company sponsors a sport I am interested in, I will be more likely to buy i
ca503co59
I am proud to be South African
ca503co60
I like to be respected by my friends
ca503co61
I like to attend religious services
ca503co62
Shopping makes me feel that my life is worthwhile
ca503co63
I like to listen and talk to people in my home language
ca503co64
It would mean a great deal to me if I could increase my social standing
ca503co65
I like to dress well
ca503co66
I gain confidence from my material possessions
ca503co67
I like to keep up with technology
ca503co68
I tend to live each day as it comes and not worry about the future
ca503co69
I trust others, because others trust me
ca503co70
Regular family meals are important to me
ca503co71
I like to go to sporting events
ca503co72
I am resentful that people come to South Africa and take away jobs and houses th
ca504co10
People who try new brands they see or hear advertised
ca504co11
People who feel that crime is having a negative effect on how people see South A
ca504co12
People of the same language group who stick together
ca504co13
People who believe that everyone is entitled to free basic education
ca504co14
People who believe that women should bear the main responsibility for bringing u
ca504co15
People who use particular brands and products to be accepted and admired
ca504co16
People who think work should be interesting and not just a way to earn money
ca504co17
People who go to lots of parties
ca504co18
People who make an effort to buy products that don’t pollute the environment
ca504co19
People who spend a lot of time with their family
ca504co20
People who take risks to get a high return on their money
ca504co21
People who avoid foods that are not good for them
ca504co22
People who know what is going on internationally
ca504co23
People who think work should just be a way to earn money
ca504co24
Those who are in favour of stopping people from other African countries coming t
ca504co25
People who like trying new things
ca504co26
People who often feel quite lonely
ca504co27
People who go out of their way to buy products that are made in South Africa
ca504co28
People who have successful personal relationships
ca504co29
People whose religious beliefs guide their lives
ca504co30
People who enjoy shopping
ca504co31
People who keep up with the latest trends, fashions and styles
ca504co32
People who admire those who have expensive homes, cars and clothes
ca504co33
People who are at ease with computers, cell phones and new technology
ca504co34
People who look forward to the future
ca504co35
People who believe the old ways are best
ca504co36
People who can identify with other people’s feelings
ca504co37
People who make an effort to save electricity and water
ca504co38
People who do not litter
ca504co39
People who enjoy participating in sport
ca504co40
Advertising is a useful source of information about where products can be bought
ca504co41
It is worth paying a higher price for a well-known brand
ca504co42
I like to know what is happening in my community
ca504co43
Crime has made me very anxious about personal safety
ca504co44
Cultural customs and traditions define who I am
ca504co45
You can't get a decent job anymore without spending money and effort to improve
ca504co46
Not enough attention is given to women's issues in South Africa
ca504co47
Both men and women have to go out to work to provide for their families
ca504co48
These days there is no point in saving for something, it is better to buy on cre
ca504co49
It is beneficial to take regular exercise
ca504co50
I know a lot of people in my community
ca504co51
To be successful you need to be well educated
ca504co52
I would rather live in South Africa than anywhere else
ca504co53
Not enough is being done to provide opportunities for the poor
ca504co54
My life would be better if I owned certain things I don't have
ca504co55
It is difficult to use modern appliances and technology
ca504co56
It is foreigners who are mainly responsible for the high level of crime in South
Total: 111
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