All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
Page views
963237
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Brand of chewing gum/bubble gum eat most often (ca210co14)
Data file: amps-2010-products-v1.1
Overview
Valid:
12333
Invalid:
12827
Type:
Discrete
Decimal:
0
Width:
21
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Airwaves (Wrigley’s) | 1800 |
14.6%
|
| 2 | Beechies | 827 |
6.7%
|
| 3 | Chappies | 4490 |
36.4%
|
| 4 | Clorets | 1201 |
9.7%
|
| 5 | Gum Dentyne | 1370 |
11.1%
|
| 6 | Mentos | 280 |
2.3%
|
| 7 | Orbit | 999 |
8.1%
|
| 8 | Stimorol | 1333 |
10.8%
|
| 9 | Wrigley’s | 33 |
0.3%
|
| Sysmiss | 12827 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.