All Media and Products Survey 2012
South Africa, 2012
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Reference ID
zaf-saarf-amps-2012-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Feb 17, 2015
Last modified
Jan 25, 2021
Page views
1248071
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- Data files
- amps-2012-attitudes-v1.1
- amps-2012-cellphone-and-internet-v1.1
- amps-2012-clothing-shoes-v1.1
- amps-2012-cosmetics-v1.1
- amps-2012-demographics-v1.1
- amps-2012-durables-v1.1
- amps-2012-electronic-media-v1.1
- amps-2012-financial-services-v1.1
- amps-2012-food-groceries-v1.1
- amps-2012-furniture-appliances-v1.1
- amps-2012-household-v1.1
- amps-2012-lifestage-v1.1
- amps-2012-lsm-saarf-segmentations-v1.1
- amps-2012-motor-vehicle-v1.1
- amps-2012-newspaper-magazine-readership-v1.1
- amps-2012-out-of-home-advertising-v1.1
- amps-2012-personal-v1.3
- amps-2012-products-grouped-v1.1
- amps-2012-products-v1.1
- amps-2012-sports-entertainment-leisure-v1.1
- amps-2012-travel-v1.1
Fast food outlet last bought food during the past 4 weeks (ca502co57)
Data file: amps-2012-sports-entertainment-leisure-v1.1
Overview
Valid:
9980
Invalid:
15128
Type:
Discrete
Decimal:
0
Width:
11
Range:
0 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | Mochachos | 93 |
0.9%
|
| 1 | Fontana | 10 |
0.1%
|
| 2 | Hungry Lion | 590 |
5.9%
|
| 3 | Kauai | 71 |
0.7%
|
| 4 | KFC | 7194 |
72.1%
|
| 5 | King Pie | 415 |
4.2%
|
| 6 | London Pie | 53 |
0.5%
|
| 7 | Maxi’s | 85 |
0.9%
|
| 8 | McDonald’s | 1430 |
14.3%
|
| 9 | Mimmo’s | 39 |
0.4%
|
| Sysmiss | 15128 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.