All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

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Created on

Feb 17, 2015

Last modified

Jan 25, 2021

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q8.17c_Brand of rum respondent consume most often (ca244co14)

Data file: amps-2012-products-v1.1

Overview

Valid: 1018

Invalid: 24090

Type: Discrete

Decimal: 0

Width: 26

Range: 1 - 7

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Bacardi	89	8.7%
2	Captain Morgan Dark Rum	235	23.1%
3	Captain Morgan Spiced Gold	382	37.5%
4	Havana Club	34	3.3%
5	Jack Tar	37	3.6%
6	Red Heart	203	19.9%
7	Squadron	38	3.7%
Sysmiss		24090

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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