All Media and Products Survey 2012
South Africa, 2012
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Reference ID
zaf-saarf-amps-2012-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
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Metadata
Created on
Feb 17, 2015
Last modified
Jan 25, 2021
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1247255
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- Data files
- amps-2012-attitudes-v1.1
- amps-2012-cellphone-and-internet-v1.1
- amps-2012-clothing-shoes-v1.1
- amps-2012-cosmetics-v1.1
- amps-2012-demographics-v1.1
- amps-2012-durables-v1.1
- amps-2012-electronic-media-v1.1
- amps-2012-financial-services-v1.1
- amps-2012-food-groceries-v1.1
- amps-2012-furniture-appliances-v1.1
- amps-2012-household-v1.1
- amps-2012-lifestage-v1.1
- amps-2012-lsm-saarf-segmentations-v1.1
- amps-2012-motor-vehicle-v1.1
- amps-2012-newspaper-magazine-readership-v1.1
- amps-2012-out-of-home-advertising-v1.1
- amps-2012-personal-v1.3
- amps-2012-products-grouped-v1.1
- amps-2012-products-v1.1
- amps-2012-sports-entertainment-leisure-v1.1
- amps-2012-travel-v1.1
q3.4c_Brand of chewing gum respondent eat most often (ca210co14)
Data file: amps-2012-products-v1.1
Overview
Valid:
12029
Invalid:
13079
Type:
Discrete
Decimal:
0
Width:
21
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Airwaves (Wrigley’s) | 1491 |
12.4%
|
| 2 | Beechies | 850 |
7.1%
|
| 3 | Chappies | 4087 |
34%
|
| 4 | Clorets | 1615 |
13.4%
|
| 5 | Gum Dentyne | 1301 |
10.8%
|
| 6 | Mentos | 289 |
2.4%
|
| 7 | Orbit | 1097 |
9.1%
|
| 8 | Stimorol | 1234 |
10.3%
|
| 9 | Wrigley’s | 65 |
0.5%
|
| Sysmiss | 13079 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.