All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

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Created on

Feb 17, 2015

Last modified

Jan 26, 2021

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581506

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Decision maker regarding the purchase of household appliances (ca56co29)

Data file: amps-2012-personal-v1.3

Overview

Valid: 25108

Invalid: 0

Type: Discrete

Decimal: 0

Width: 78

Range: 1 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	The decision is made solely by me	6112	24.3%
2	I get opinions from others but the decision is made mainly by me	1429	5.7%
3	Others and I share the decision equally (I have 50% say in the final decision)	11786	46.9%
4	I give my opinions, but the decision is made mainly by others	3061	12.2%
5	The decision is made solely by others	2720	10.8%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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