All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 25, 2021

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1232537

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When last seen street poles carrying any advertisements (ca48co15)

Data file: amps-2012-out-of-home-advertising-v1.1

Overview

Valid: 25108

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Yesterday	10980	43.7%
2	In the past 7 days	7957	31.7%
3	In the past 4 weeks	3144	12.5%
4	More than 4 weeks ago	1813	7.2%
5	Can't remember when	310	1.2%
6	Never	904	3.6%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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