All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 25, 2021

Page views

1236017

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5234

When last seen any advertisements on the sides of taxis and minibuses (ca48co13)

Data file: amps-2012-out-of-home-advertising-v1.1

Overview

Valid: 25108

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Yesterday	13277	52.9%
2	In the past 7 days	6784	27%
3	In the past 4 weeks	2347	9.3%
4	More than 4 weeks ago	1536	6.1%
5	Can't remember when	313	1.2%
6	Never	851	3.4%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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