All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 25, 2021

Page views

1231757

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5234

When last seen building wraps/construction site wraps carrying any advertisement (ca48co09)

Data file: amps-2012-out-of-home-advertising-v1.1

Overview

Valid: 25108

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Yesterday	5433	21.6%
2	In the past 7 days	6714	26.7%
3	In the past 4 weeks	3711	14.8%
4	More than 4 weeks ago	4470	17.8%
5	Can't remember when	1434	5.7%
6	Never	3346	13.3%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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