All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 25, 2021

Page views

1256992

Downloads

5242

How thoroughly respondent usually read - Fresh Living (Pick 'n Pay) (ca37co31)

Data file: amps-2012-newspaper-magazine-readership-v1.1

Overview

Valid: 662

Invalid: 24446

Type: Discrete

Decimal: 0

Width: 44

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Read right through it	221	33.4%
2	Read most articles and page through the rest	164	24.8%
3	Read some articles and page through the rest	129	19.5%
4	Read only selected parts and ignore the rest	95	14.4%
5	Page right through it	45	6.8%
6	Just glance at parts of it	8	1.2%
Sysmiss		24446

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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