All Media and Products Survey 2012
South Africa, 2012
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Reference ID
zaf-saarf-amps-2012-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Feb 17, 2015
Last modified
Jan 25, 2021
Page views
1250332
Downloads
5240
- Data files
- amps-2012-attitudes-v1.1
- amps-2012-cellphone-and-internet-v1.1
- amps-2012-clothing-shoes-v1.1
- amps-2012-cosmetics-v1.1
- amps-2012-demographics-v1.1
- amps-2012-durables-v1.1
- amps-2012-electronic-media-v1.1
- amps-2012-financial-services-v1.1
- amps-2012-food-groceries-v1.1
- amps-2012-furniture-appliances-v1.1
- amps-2012-household-v1.1
- amps-2012-lifestage-v1.1
- amps-2012-lsm-saarf-segmentations-v1.1
- amps-2012-motor-vehicle-v1.1
- amps-2012-newspaper-magazine-readership-v1.1
- amps-2012-out-of-home-advertising-v1.1
- amps-2012-personal-v1.3
- amps-2012-products-grouped-v1.1
- amps-2012-products-v1.1
- amps-2012-sports-entertainment-leisure-v1.1
- amps-2012-travel-v1.1
Last time respondent personally read or paged through a copy of KICKOFF (ca12co53)
Data file: amps-2012-newspaper-magazine-readership-v1.1
Overview
Valid:
2819
Invalid:
22289
Type:
Discrete
Decimal:
0
Width:
16
Range:
1 - 13
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Yesterday | 144 |
5.1%
|
| 2 | 2 days ago | 87 |
3.1%
|
| 3 | 3 days ago | 97 |
3.4%
|
| 4 | 4 days ago | 123 |
4.4%
|
| 5 | 5 days ago | 142 |
5%
|
| 6 | 6 days ago | 138 |
4.9%
|
| 7 | 7 days ago | 284 |
10.1%
|
| 8 | 8 - 14 days ago | 595 |
21.1%
|
| 9 | 3 - 4 weeks ago | 626 |
22.2%
|
| 10 | 5 - 6 weeks ago | 246 |
8.7%
|
| 11 | 7 - 8 weeks ago | 155 |
5.5%
|
| 12 | 9 - 12 weeks ago | 101 |
3.6%
|
| 13 | 4 - 6 months ago | 81 |
2.9%
|
| Sysmiss | 22289 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.