All Media and Products Survey 2012

South Africa, 2012

Get Microdata

Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 26, 2021

Page views

625854

Downloads

4826

Lifestages (ca91co77)

Data file: amps-2012-lsm-saarf-segmentations-v1.1

Overview

Valid: 25108

Invalid: 0

Type: Discrete

Decimal: 0

Width: 25

Range: 1 - 8

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	At-home singles	5159	20.5%
2	Young Independent Singles	2595	10.3%
3	Mature singles	3419	13.6%
4	Young Couples	1831	7.3%
5	Mature Couples	3604	14.4%
6	Young Family	4575	18.2%
7	Single Parent Family	2871	11.4%
8	Mature Family	1054	4.2%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Back to Catalog