All Media and Products Survey 2012
South Africa, 2012
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Reference ID
zaf-saarf-amps-2012-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Feb 17, 2015
Last modified
Jan 25, 2021
Page views
1251455
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- Data files
- amps-2012-attitudes-v1.1
- amps-2012-cellphone-and-internet-v1.1
- amps-2012-clothing-shoes-v1.1
- amps-2012-cosmetics-v1.1
- amps-2012-demographics-v1.1
- amps-2012-durables-v1.1
- amps-2012-electronic-media-v1.1
- amps-2012-financial-services-v1.1
- amps-2012-food-groceries-v1.1
- amps-2012-furniture-appliances-v1.1
- amps-2012-household-v1.1
- amps-2012-lifestage-v1.1
- amps-2012-lsm-saarf-segmentations-v1.1
- amps-2012-motor-vehicle-v1.1
- amps-2012-newspaper-magazine-readership-v1.1
- amps-2012-out-of-home-advertising-v1.1
- amps-2012-personal-v1.3
- amps-2012-products-grouped-v1.1
- amps-2012-products-v1.1
- amps-2012-sports-entertainment-leisure-v1.1
- amps-2012-travel-v1.1
SAARF Lifestyle Groups LSM Groups 1-5 (ca58co47)
Data file: amps-2012-lsm-saarf-segmentations-v1.1
Overview
Valid:
5797
Invalid:
19311
Type:
Discrete
Decimal:
0
Width:
18
Range:
0 - 11
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 95 |
1.6%
|
| 1 | Outdoors | 213 |
3.7%
|
| 2 | Gamers | 511 |
8.8%
|
| 3 | Cell Sophisticates | 514 |
8.9%
|
| 4 | Sports | 692 |
11.9%
|
| 5 | Cell Fundamentals | 331 |
5.7%
|
| 6 | Avid Readers | 1010 |
17.4%
|
| 7 | Traditionals | 1103 |
19%
|
| 8 | Homebodies | 641 |
11.1%
|
| 9 | Showgoers | 687 |
11.9%
|
| 10 | Studious | 0 |
0%
|
| 11 | Good Living | 0 |
0%
|
| Sysmiss | 19311 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.