All Media and Products Survey 2012
South Africa, 2012
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Reference ID
zaf-saarf-amps-2012-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Feb 17, 2015
Last modified
Jan 25, 2021
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1247536
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- Data files
- amps-2012-attitudes-v1.1
- amps-2012-cellphone-and-internet-v1.1
- amps-2012-clothing-shoes-v1.1
- amps-2012-cosmetics-v1.1
- amps-2012-demographics-v1.1
- amps-2012-durables-v1.1
- amps-2012-electronic-media-v1.1
- amps-2012-financial-services-v1.1
- amps-2012-food-groceries-v1.1
- amps-2012-furniture-appliances-v1.1
- amps-2012-household-v1.1
- amps-2012-lifestage-v1.1
- amps-2012-lsm-saarf-segmentations-v1.1
- amps-2012-motor-vehicle-v1.1
- amps-2012-newspaper-magazine-readership-v1.1
- amps-2012-out-of-home-advertising-v1.1
- amps-2012-personal-v1.3
- amps-2012-products-grouped-v1.1
- amps-2012-products-v1.1
- amps-2012-sports-entertainment-leisure-v1.1
- amps-2012-travel-v1.1
SAARF Lifestyle Groups Total Groups LSM Groups 1-10 (ca58co39)
Data file: amps-2012-lsm-saarf-segmentations-v1.1
Overview
Valid:
25108
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
18
Range:
0 - 12
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 516 |
2.1%
|
| 1 | Cell Sophisticates | 2914 |
11.6%
|
| 2 | Sports | 796 |
3.2%
|
| 3 | Gamers | 1861 |
7.4%
|
| 4 | Outdoors | 1244 |
5%
|
| 5 | Good Living | 3959 |
15.8%
|
| 6 | Avid Readers | 1494 |
6%
|
| 7 | Traditionals | 2855 |
11.4%
|
| 8 | Cell Fundamentals | 3063 |
12.2%
|
| 9 | Homebodies | 2652 |
10.6%
|
| 10 | Studious | 1050 |
4.2%
|
| 11 | Showgoers | 2704 |
10.8%
|
| 12 | Gardeners | 0 |
0%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.