All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 16, 2015

Last modified

Jan 25, 2021

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704601

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Lifestages (ca91co77)

Data file: amps-2011-lsm-saarf-segmentations-v1.1

Overview

Valid: 25160

Invalid: 0

Type: Discrete

Decimal: 0

Width: 25

Range: 1 - 8

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	At-home singles	5165	20.5%
2	Young Independent Singles	2641	10.5%
3	Mature singles	3434	13.6%
4	Young Couples	1844	7.3%
5	Mature Couples	3510	14%
6	Young Family	4511	17.9%
7	Single Parent Family	2838	11.3%
8	Mature Family	1217	4.8%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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