All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

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Created on

Feb 16, 2015

Last modified

Jan 25, 2021

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SAARF attitude - median groups: advertising (ca67co18)

Data file: amps-2011-lsm-saarf-segmentations-v1.1

Overview

Valid: 25160

Invalid: 0

Type: Discrete

Decimal: 0

Width: 10

Range: 0 - 2

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	None	510	2%
1	High	11372	45.2%
2	Low	13278	52.8%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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