All Media and Products Survey 2011
South Africa, 2011
Get Microdata
Reference ID
zaf-saarf-amps-2011-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Feb 16, 2015
Last modified
Jan 25, 2021
Page views
704573
Downloads
3924
- Data files
- amps-2011-attitudes-v1.1
- amps-2011-cellphone-internet-v1.1
- amps-2011-clothing-shoes-v1.1
- amps-2011-cosmetics-v1.1
- amps-2011-demographics-v1.1
- amps-2011-durables-v1.1
- amps-2011-electronic-media-v1.1
- amps-2011-financial-services-v1.1
- amps-2011-food-groceries-v1.1
- amps-2011-furniture-appliances-v1.2
- amps-2011-household-v1.1
- amps-2011-lifestage-v1.1
- amps-2011-lsm-saarf-segmentations-v1.1
- amps-2011-motor-vehicle-v1.1
- amps-2011-newspaper-magazine-readership-v1.1
- amps-2011-out-of-home-advertising-v1.1
- amps-2011-personal-v1.2
- amps-2011-personal-v1.3
- amps-2011-products-grouped-v1.1
- amps-2011-products-v1.1
- amps-2011-sports-entertainment-leisure-v1.1
- amps-2011-travel-v1.1
SAARF Lifestyle Groups Total Groups LSM Groups 1-10 (ca58co39)
Data file: amps-2011-lsm-saarf-segmentations-v1.1
Overview
Valid:
25160
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
18
Range:
0 - 12
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 510 |
2%
|
| 1 | Cell Sophisticates | 2579 |
10.3%
|
| 2 | Sports | 1031 |
4.1%
|
| 3 | Gamers | 1760 |
7%
|
| 4 | Outdoors | 1215 |
4.8%
|
| 5 | Good Living | 3023 |
12%
|
| 6 | Avid Readers | 3804 |
15.1%
|
| 7 | Traditionals | 1437 |
5.7%
|
| 8 | Cell Fundamentals | 2899 |
11.5%
|
| 9 | Homebodies | 1943 |
7.7%
|
| 10 | Studious | 1567 |
6.2%
|
| 11 | Showgoers | 997 |
4%
|
| 12 | Gardeners | 2395 |
9.5%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.